Email marketing is not a new concept by hook or by crook, but several businesses are still not embracing this marketing concept and also they should be. There are numerous worries that come with email marketing, such as:
- Won't my emails be treated as spam?
- Is it a complete waste of time?
- At the conclusion, is it going to help my business that much?
Some businesses probably will say that the time that is devoted to email marketing is not worth it for them, that the profits they may earn from this do not even start to pay more for the time that they invest. The basic fact is that when considering marketing, most studies have shown that email marketing does better than other marketing methods, including the application of social media. For many people to dismiss the other marketing methods, as a healthy marketing plan is one that utilizes various marketing techniques to complete the marketing goals.
How Email Marketing Works
It is far better think of email marketing just as any other marketing method, minus folks who suffer printer, paper and ink. Emails can be sent that have what would normally be sent in the mail as postcards announcing a new sale upcoming, a new item or even giving coupons to valued customers. The route in which this is done is to collect email addresses from current customers and potential customers. The best route to achieve this is to possess a collection area on your website. For example, a call to action box that allows customers or potential customers to register for email offers. This means that you can legally obtain the email address and use this to send email marketing material to.
There are companies out there that are providing bulk email lists. However, there are dangers to this that need be discussed. You must realise which you could only send emails to those whom you have permission to send this email to. Thus, buying email addresses is not always the best alternative. Remember that the US has a CAN-SPAM Act, enacted in 2003, that spells out what a business can and cannot do in email marketing.
There are still rules to note when sending email marketing materials:
A) Always ensure that your subject line relays what you're writing about and is in no way false or misleading. For example, a good subject line would be: Exclusive Sale get more info for Loyal Customers Only 7/5! A misleading subject line would be: You have won $100!
B) Also ensure that the To and From are labeled accordingly, it is advisable to ensure that your name or business name is represented so that readers can see who sent the message
C) Afterwards of the email there has to be an opt-out link. You must give readers the option to quit receiving your email marketing messages if they so choose.
D) All email communication that is sent as an advertisement has to include this information in the communication. In addition, there must be a physical address of the company listed in the email.
Types of Email Marketing
Almost anything can be emailed to customers or potential customers. In most cases, businesses that utilize email marketing can be used into one of three categories:
1. Promotional Emails: These emails were made to show any promotions that might be ongoing, and were made to encourage a customer to buy a product or to keep buying products because of the sale/low price.
2. Regular communication: These emails are meant in an effort to stay in touch with customers. It is basically a means to reach out and keep a customer as your customer, thus inspiring brand loyalty.
3. Advertisement emails: These are similar to promotional emails, though they usually are sent as a postcard type of email that is colorful, has sparse information that simply says the advertisement. For example: 20% off online purchases: Today Only!
How This Will Help You
It is simple: email marketing is a means to reach current customers and find new customers! There are 5 important aspects that email marketing can sort out:
1. Email Marketing can increase the sales you will be seeing.
2. Through email marketing you ensure that your small business is always on consumers minds.
3. By using email you are helping so customers are repeat customers.
4. This will allow you to establish that you're business to turn to for a certain product or service.
5. You are building and maintaining relationships with customers through sending emails.
Email marketing is essential to business success. To learn more, follow the link and have free 30 minutes consulting service bit.ly/2XJhdp6. As regards marketing strategies, online presence, website design and social media strategies can be discussed and grown.